Reflecting Essay

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Reflective Essay from the learning processes

 

After almost half year that I soaked myself up in enterprise related scenarios, I took a quickly flash back about what I have learned, how I have changed and how I processed the knowledge which I received from either school or peers. Therefore, this essay will give a snapshot about those three things.

 

Firstly, I will briefly sum up the blog posts, which I posted from the pass two terms, and explain where I found that is valuable, stimulating and inspiring from the sources that I have shared. Secondly, I will discuss about our business Enamel London processes at each blog post to reflecting back and link the where I found is relate. Finally, I will talk about my next step and identify how can I reach the goal post graduation by using the knowledge that I have learned from the learning experiences.

 

 

Frieze Art Fair Observation

 

The first art event we visited with MACErs is Frieze Art Fair, which could be refer to the biggest art fair in London. It hosted by over 30 countries and included 152 global galleries.

 

“The role of art fair is not only for selling but also for advertising”- Lindemann.

 

After the day, I’ve figured out that art fairs have had two main positions, which are globalizing and commercializing in contemporary art. These two factors are well explained during the visit.

Business planning

(http://davidcummings.org/2013/12/17/thinking-about-annual-planning-in-a-startup/)

This is an interesting article about business planning. I was reading it when our group is having a meeting. This article comments that “planning” could not be disregarded because it is an important part of every startup. I would say that can probably be the very first step for entrepreneurs. Basically we planning everything about our business (only sometimes things out of our hand and it happens like your real life!) and we enjoy how we make a plan and then achieve it by steps.

“Why do entrepreneurs love planning? Easy, because it’s an opportunity to dream about the future. Entrepreneurs love scheming up the next big thing.”- David Cummimgs. This is 100% true especially when you have desire about your business. Also, good business plan builds up your career confidence as far as my concern.

Inspiring book sharing

 

Tim Brown,‘Change By Design’ published by HarperCollins

 

After read some interesting chapters of this book, I recollected that in the beginning week of ‘Mapping the Creative Economy’ module, we played Lego game and built the concept of creative economy by using Lego game. I literally had fun and got inspired. During the process, we were surprised every time how we broke it and rebuilt it and the new appearances.The author mentions that for designers, the same kind of security can makes you dare to take the risk of create that all designers need to respond and dare to play.

 

As we can see in creativity based companies such a Google and IDEO, the design of companies remind people be always be playful. For example, at IDEO employees often to play “How, Might, We” question games in order to inspire great ideas from peers.

I do try to apply it during our business meeting, and turns out that we had fun to see how tired we were from keep questioning each other.

 

The immersion of exhibition

 

The talk from TED Talks reminds me the Lean startup workshop in the first MACE week.

We did a problem solving practice of museum’s declination. We did the persona study and analyzed how audiences engaged in an exhibition in two perspectives either physically or digitally. I’ve found out that in an exhibition, people tend to go for experience art not just go to see the art works nowadays.

 

Moreover, the same theory links to business practice as well. People nowadays are focus on how they experience not what they buy. The whole purchase could be seen as a package experience.

 

Let you seeing things differently

 

Modernist Cuisine: The Art and Science of Cooking by Nathan Myhrvold

This book has completely changed my thought of what a cooking book should look like. Nathan Myhrvold, Chris Young, and Maxime Bilet–scientists, inventors, and proficient cook in their own right have created a six-volume, 2,400-page set that shows science-inspired techniques for preparing food that ranges from the strange to the magnificent.

This is how we can see things differently in our daily life and create innovations. In order to motivate our designing thinking, you might have to keep question yourself : “how bout ______?” ,“What if _____?”,”Is it only way we can do and think?”. Like the previous example HMW game, it really helps you to keep changing the way you see things and solving problems like the motivation of why the author launches his cooking lab.

Art project “Conversnitch” by Kyle McDonald and Brian House

Kyle McDonald and Brian House create a project called Conversnitch, which broadcast random conversations and post on their Twitter account by using ubiquitous devices to record people’s conversation.

 

This project points out that people now live in a digital world and we might somehow get involved or interact into the place, which we never have idea about what we are heading to or never be aware of.

Is it a danger or the surprise of unknown?? That might be the most common doubt in this new era. Well, the interesting thing is that we never know. Moreover, the power of the digital world that we are now involved is obviously social media. This is probably why every enterprise emphasizes on its social media strategy.

UVP EXAMPLE: Amazon’s Secret Plan To Sell Smartphones

Amazon have released their next step to the public, join to the wild competed smartphone jungle. According to the report from BGR reports, the company is preparing to release its first smartphone product in this summer with its unique Internet data plan.

The unique Internet data plan, called Prime Data perfectly answered the question that the whole market might have on this new decision, how can they compete to the high competition smartphone market, which existed. The exclusive Data plan, Prime Data, is the unique selling point (UVP) for Amazon. By looking at the smartphone market, the UVP is the most important thing in whether marketing or strategy for business even in other kind of industries. In other words, the first step in a new business can pretty much be the unique selling point (UVP). Without UVP, your product could be nothing or fail.

Isaac Mizrahi: Fashion and Creativiy

Insomnia, mistakes and optical illusions. Three factors build up Issac’s creativity and inspiration when he designing clothes. To my surprise, those factors sounds like negative issues when I first hear about it. Isaac Mizrahi choose not to overcome those issue but embrace it; therefore, the creativity is directly encouraged.

This talk makes us think more about “mistakes”. It will only be truly faults if you think it is. This is a perfect example to tell all enterprise never stop when struggling because it can be a change point if you think differently to embrace the challenges.

David Kelley: How to build your creative confidence

As a professor at Stanford University, David M. Kelly redefined the process of creativity and suggests that creativity is not the domain of only a chosen few but each one of us. He and his brother Tom Kelly written a fascinating book which reveals that how creativity lies within each and every one of us.

He identify the principles and strategies that help us to overcome the fear of judgments because the only reason that people think they are not a creative type of person is they are afraid of being judged. This is just the most amazing methodology and research that I ever seen before about creativity process. Being raised in an Asia country, I can totally understand how people in school are afraid of being creative or you can say being different with others because sometime from peer pressure, sometimes culture manners. Therefore, we are here to receive different education system and practice to be more creative.

How to test your Stratup?

(http://mobile.businessweek.com/articles/2014-04-25/how-to-test-your-startup-idea-for-fluffiness)

The article sums up how can we test our startup idea and it directly link to the lectures that we had in the module “Designing a Business”.

To create an idea is the interesting part of enterprise, but the following step might or might not destroy your innovative ideas. That is where the real work begins. Here are the four useful criteria for your startup, which are durable, sustainable, investment-grade and trustworthy projections. This is also why to be an entrepreneurship needs to apply loads methods, theories and structures because “if you can’t tell the difference, your idea will probably get little traction and never evolve into an opportunity.”- Neal Thornberry.

 

 

Conclusion

I have never expect that I will actually being an entrepreneurship in my life since what I was doing before was nothing to do with enterprise. Now my group member and me created Enamel London by all the tough work. We always surprised by our improvement. This is the most fascinating part of being an entrepreneurship and I found myself have obsessed with it already. So, I have decided that my post graduation goal will definitely associate with entrepreneurship. I am now applying some internship, which are in social enterprise company. I hope that all the things that we learned from Enamel London project and Designing a Business module will be entirely apply in the internship in the company which and good resources supported. Also, having an entrepreneurship practice will help me to be more confidence by the things that I have learned from mistakes and weakness in Enamel London.

 

 

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Reference

 

Lindemann, A. (2006) Collecting Contemporary. Los Angeles: TASCHEN GmbH

Cummings, D. (2013) ‘Thinking about annual planning in a startup’[Online]. Available at: http://davidcummings.org/2013/12/17/thinking-about-annual-planning-in-a-startup/ (Accessed: 25 April 2014).

Brown, T. (2009) “Change by Design”[Online]. Available at:http://www.ideo.com/by-ideo/change-by-design (Accessed: 25 April 2014).

Campbell, P.T. (2012) ”Weaving narratives in museum galleries” [Online]. Available at: https://www.youtube.com/watch?v=zuYzOn0U2PY (Accessed: 25 April 2014).

Myhrvold, N. (2013) ”Cooking as never seen before” [Online]. Available at: https://www.youtube.com/watch?v=3Dgi5s-fUQA (Accessed: 25 April 2014).

McDonald, K. (2013) ”Convernitch” [Online]. Available at:http://vimeo.com/87564506(Accessed: 25 April 2014).

D’Onfro, J. (2014) “Amazon’s Secret Plan To Sell Smartphones Is Revealed, And It’s Pretty Much Genius” [Online]. Available at: http://www.businessinsider.com/amazon-smartphone-prime-data-2014-4#ixzz302D9VEc1(Accessed: 25 April 2014).

Mizrahi, I. (2008) ”Fashion and Creativity” [Online]. Available at:https://www.youtube.com/watch?v=eSn6GP0UhKM (Accessed: 25 April 2014).

Kelly, D. (2012) ”How to build your creative confidence” [Online]. Available at: https://www.youtube.com/watch?v=16p9YRF0l-g (Accessed: 25 April 2014).

Tornberry, N. (2014) “How to test your startup” [Online]. Available at: http://mobile.businessweek.com/articles/2014-04-25/how-to-test-your-startup-idea-for-fluffiness (Accessed: 25 April 2014).

 

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Final Dragon’s Den: who will be the winner of the premium?

The final Dragon’s Den seems to be our last business pitch in the schedule so every one well prepared to fight for it!

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My buddies are all dressed seriously in the day!

 

 

This time we included our finance report unlike the previous ones and we kind of had the feeling that we were  in a real presentation in workplace during the presentation when it comes to real money and number involved.

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In the end of the day we are all exhausted!

So, now it’s time to cheers!

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Love all MACErs 13′

 

Challenge accepted!! Two trade fairs

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Here comes our very first trade fair!

The first trade fair is launched by our own university in kingston business school. We decided that this will be our first market test and we all be aware that there will be some more new challenges come out from the unknown area. sounds scary but that is just to show that we are really serious about it haha.

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Alright, we finally sold 6 units in the end of the trade fair and we gained loads useful feedbacks which inspired us to prepared our next trade fair.

 

Second trade fair in Kingston town centre

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It was a windy day. By the time we setting up the table and all the decorations, the wind start blowing the stuff on our table. (Challenge one!)

We found some stones from forest(?) to fix our setting. (Challenge overcame!)

Photo 2014-3-6 12 21 55

 

A lots of people came and we tried our best to give the best business pitch whatever the costumers give us how much time (quickest one is just about 20 seconds then the interest is gone.)

So, we realise how difficult is to be the first stage in the market like a sale clerk. (Challenge two!)

 

We came out a solution that can avoid people to be pressure from asking the product that is just keep smiling and be friendly. Yes, it is just that simple! (challenge overcame?)

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Finally, we experienced the taste of zero selling today but it makes us got closer to the real business that is always some failures lies within the success.

 

How to test your Stratup?

fred-wilson-startup-test2

(picture: http://alexshye.files.wordpress.com/2014/01/fred-wilson-startup-test2.png )

 

How to test your Stratup?

 

After we all soaked up the loads lectures, workshops, seminars and entrepreneurship classes in university and we kind of go through all the successful career cases. The article sums up how can we test our startup idea and it directly link to the lectures that we had in the past two terms.

 

 

“Opportunities can be analyzed and presented in concrete terms, while ideas remain at the conceptual level. If you can’t tell the difference, your idea will probably get little traction and never evolve into an opportunity.”- Neal Thornberry.

 

To create a idea is the interesting part of enterprise, but the following step might or might not destroy your innovative ideas. That is where the real work begins.

Here are the four useful criteria for your startup.

 

• It is durable.
• It is sustainable.
• It is investment-grade.
• Your projections are trustworthy

David Kelley: How to build your creative confidence

David M. Kelly, a designer, entrepreneur, teacher, and engineer.

As a professor at Stanford University, he redefined the process of creativity and suggests that creativity is not the domain of only a chosen few but each one of us. He and his brother Tom Kelly written a fascinating book which reveals that how creativity lies within each and every one of us.

Unlike the school educated us in the past, which often split creative and practical people, David Kelly offers ways to build up the confidence of our creativity.

He identify the principles and strategies that help us to overcome the fear of judgments because the only reason that people think they are not a creative type of person is they are afraid of being judged.

This is just the most amazing methodology and research that I ever seen before about creativity process. It really helps us to be more constructive and productive in either our lives or careers.

 

creative-confidence-cover

Isaac Mizrahi: Fashion and Creativiy

Isaac Mizrahi sharing his inspiration of creativity and how he come out with plenty great design idea.

Insomnia, mistakes and optical illusions. Three factors build up his creativity and inspiration. To my surprise, those factors sounds like negative issues when I first hear about it. Isaac Mizrahi choose not to overcome those issue but embrace it; therefore, the creativity is directly encouraged.

This talk makes us think more about “mistakes”. It will only be truly faults if you think it is.

Inside this longwinded speech, there are real hints to tell you how to living a cheerful and creative life.

UVP EXAMPLE: Amazon’s Secret Plan To Sell Smartphones

FILE: Amazon Sales Don't Live Up To Estimates

(PICTURE: http://www.nextbigwhat.com/wp-content/uploads/2012/12/Amazon-Jeff-Bezos.jpg)

Amazon’s Secret Plan To Sell Smartphones Is Revealed, And It’s Pretty Much Genius

Amazon have released their next step to the public, join to the wild competed smartphone jungle.

 

According to the report from BGR reports, the company is preparing to release its first smartphone product in this summer. The highlight in this big movement is that the company is planning to offer a unique internet data plan, called Prime Data. It perfectly answered the question that the whole market might have on this new decision, how can they compete to the high competition smartphone market which existed.

 

The exclusive Data plan, Prime Data, is the unique selling point (UVP) for Amazon. By looking at the smartphone market, the UVP is the most important thing in whether marketing or strategy for business even in other kind of industries. In other words, the first step in a new business can pretty much be the unique selling point (UVP). Without UVP, your product could be nothing or fail.

“Conversnitch” by Kyle McDonald and Brian House

Do you ever think your conversation can be broadcast by the devices that you never notice of?

Kyle McDonald and Brian House create a project called Conversnitch which broadcast random conversations and post on their Twitter account by using ubiquitous devices to record people’s conversation.

The two artists revealed Conversnitch in order to raise questions about the link between the nature of public and private space. In this project, they install the listens in lightbulb or lamp and secretly record random conversation and transcribed it on Twitter.

This project points out that people now live in a digital world and we might somehow get involved or interact into the place which we never have idea about what we are heading to or never be aware of.

Is it a danger or the surprise of unknown?? That might be the most common doubt in this new era. Well, the interesting thing is that we never know.